Aldi’s budget fruit punch beats Pimm’s chic in blind taste test – and costs half the price
Chic summer drink Pimm’s was beaten by a budget version of discount Aldi in a consumer taste test.
The iconic drink ‘Pimm’s O’Clock’ which is linked to quintessential English events like Wimbledon and Royal Ascot has been seen by Aldi Austin’s Summer Punch cheap for a fraction of the price.
Consumer Surveillance Testers Which one? found the fruity alcoholic drink to pack more of a punch from Aldi’s £ 7.49 bottle than a £ 15 bottle of bestselling Pimm’s No 1.
Aldi scored 72 out of 100 against a bad 67 for the big brand in a blind taste test of 100 people who judged samples prepared with one part of the gin-based fruit cup and three parts of chilled lemonade.
The cheapest contender was high for taste, aroma, appearance and mouth feel.
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In another blow to Pimm’s – first mixed by James Pimm in 1840 to help the oysters go down – he was pushed to third place by Tesco’s score of 69, with drinkers preferring the £ 8 Summer Cup to the supermarket chain to the market leader in fruit-based gin.
And in another taste test, Aldi’s copier Aperini, costing £ 6.99 for a 70cl bottle, sealed the trendy Aperol at £ 15, scoring 74 against the big Italian favorite who got it. 72.
Sainsbury’s own brand Aperitvo for £ 8 finished third at 69.
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The testers said Aldi’s Aperini “had the best balance of sweetness and bitterness, with a noticeable citrus flavor that wasn’t too potent.”
Harry Rose, which one? Editor-in-chief of the magazine, said: “If you are toasting at the start of summer or at a first get-together of friends and family for a while, our taste tests prove you don’t have to pay by. the nose your favorite drink.
“Whether you are looking for a refreshing cup of fruit-based gin or a citrus-based appetizer, choosing a supermarket’s own brand can save you money and potentially get you a tastier drink.”
Budget brands are expected to fly off the shelves this weekend as savvy shoppers save a bundle by cashing in on hearty drinks at the start of the holiday.
Julie Ashfield, Managing Director of Corporate Purchasing at Aldi, said: “Two wins in the Which? The taste test for our own branded spirits is extremely exciting for us, and it couldn’t have come at a better time with the onset of warmer weather.
“We are delighted to continue our mission of offering quality products at affordable prices and this shows why pay more when you can buy the best from Aldi?”